by byankno1 on January 16th, 2010

byankno1

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What company originally sold this product? It was a coffee substitute known as Postum.

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  • by meytim on January 16th, 2010

    meytim

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    Selected by the asker, byankno1. (What's this?)

    Postum was a powdered roasted grain beverage sold by the Kraft Foods company as a coffee substitute. The caffeine-free beverage mix was created by The Postum Cereal Company founder C. W. Post in 1895 and produced and marketed by Postum Cereal Company as a healthful alternative to coffee. (The Postum Cereal Company eventually became General Foods which was bought by Kraft Foods.) Post was a student of Dr. John Harvey Kellogg who believed caffeine to be unhealthy. Postum was made from wheat bran, wheat, molasses, and maltodextrin from corn. It was discontinued in 2007.

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  • by GeorgeGee left Answerbag (What's this?) on January 16th, 2010

    GeorgeGee left Answerbag (What's this?)

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    Selected by the asker, byankno1. (What's this?)

    Originally Post cereal, which was bought out by General Foods, then by Kraft.
    http://en.wikipedia.org/wiki/Postum

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