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Your business card should not simply be something to give away your contact information. It should be used to educate someone on exactly who you are and what you do. At the same time, it needs to make some sort of impact on the person so he is less inclined to toss it later.
Significance
Your business card should be designed to make an impact and stick with the reader, as well as provide a clear call to action somewhere on the card.
Inform
Your business card should inform your reader, tell them exactly what you can do for them in as few words as possible.
Branding
Your business card should brand you and your business. When someone sees it a second time, he should immediately associate it with you.
Referrals
A well thought out business card will make it easy and provide incentive for its holder to refer you to someone else. It's a lead generation tool.
Growth
Finally, the overall purpose of your business card is it is a marketing tool to help you grow your business. Wield it as effectively as possible.
Source:
Essortment: Purpose of Business Cards
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