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The Curious Bag
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Home meal replacement foods are prepared in a store, carried out, and consumed at home. They require little or no preparation on the part of the consumer.
Typical Meals
Companies geared to satisfying the home meal replacement sector are looking to expand the notion of fast food past pizza boxes and buckets of chicken. Some of the many popular dining options include rotisserie chicken, macaroni and cheese, mashed potatoes, and other comfort foods.
Consumers
Typical home meal replacement consumers earn an average of $50,000 per year.
Origins
The term "home meal replacement" was coined in the 1990s. This was a way to create a new market for busy consumers who had little time to prepare meals, but who wanted choices beyond traditional fast food.
Industry Leaders
Boston Market was ahead of the game in the home meal replacement sector from the start. The Colorado-based chain coined the phrase and still dominates the market.
Popular Restaurants
Many restaurants now cater to the home meal replacement sector. Popular options are supermarket chains, Arby's, and Applebee's.
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