Significance

The clothes that appeal to you while shopping and the availability of the latest trends to the public is the work of the fashion marketer. They ensure that the currents looks and trends translate into a specific store's merchandise.

Background

Generally, a bachelor's degree is needed for a career in fashion marketing. Many fashion schools offer programs or bachelors of business administration in fashion marketing. Furthermore, a mind for business, love of fashion, networking skills and an ability to relate to pop culture are must-haves in this career.

Function

Fashion marketers are the people between fashion designers and the public. The main focus of the job, according to fashion-school-finder.com, "is keeping abreast of fashion trends and consumer buying habits; putting together advertising campaigns that target specific consumer groups; and being mindful of the broader picture of the fashion world..."

Employment

These savvy men and women work with and for department stores and large retail merchandisers, stocking clients with merchandise that will appeal to their target consumer.

Connections

Fashion marketers are the invisible link that bridges the runway and mainstream America. Knowing what will sell takes more than a college degree. A certain know-how about bringing designer labels from the studio to the shopping mall requires a connection with the fashion world and a keen sense of how to translate trends to shoppers' desires.

Source:

fashion-school- finder.com