by 
The Curious Bag
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A lobby card is a promotional device used to promote movies. These are not as popular today as they have been in the past, but some companies still use them. They are often collected and become more valuable with time.
Definition
Lobby cards are basically mini-posters, used in advertising or promoting a particular movie. They will usually have scenes from the movie to draw interest.
Description
Lobby cards will usually depict an action scene or a particularly interesting scene, or maybe a romantic scene. This is a tactic used to draw the interest of the viewer and promote the high points in the movie.
Size
Lobby cards range in size, but are typically about 11 by 14 inches. Before 1930, they were sometimes 8 by 10.
Popularity
Lobby cards are a popular collector's item among movie fanatics and those who have a fascination with the dramatic arts. Film buffs of a particularly favorite movie or cult film might seek to find a set of lobby cards.
Value
Lobby cards gain value with time; for instance, a lobby card from 1932 would be much more valuable than a lobby card from 2008. FilmPosters.com also contends that the movie's importance or popularity are critical factors.
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