by 
The Curious Bag
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Sales professionals must use time and resources wisely in order to generate new business and meet their sales quotas. Sales force automation software helps sales managers achieve these goals by quickly organizing and delivering important customer information in an easy to use interface.
Function
Sales force automation is a software program that automates sales tasks such as tracking customer leads and opportunities, managing contracts, monitoring inventory, forecasting sales revenue and evaluating employee performance.
Features
The latest sales force automation programs provide extensive customization and integration features. Some programs generate personalized customer quotes and contracts or synchronize customer account information with mobile devices and navigation systems.
Benefits
Besides reducing the time and cost spent performing manual tasks and processing paperwork, sales force automation allows users to spend more time selling rather than prospecting.
Software Applications
Software applications that offer sales force automation features include Salesforce.com, Oracle, ACT! and GoldMine.
Misconceptions
The term sales force automation is often used interchangeably with customer relationship management. However, customer relationship management encompasses all business tasks related to servicing customers, including marketing and customer service.
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