In today's competitive auto insurance market, it has become more difficult than ever for agents to sell car insurance policies. The emergence of direct auto insurance writers has made agents' jobs even tougher. Successfully selling auto insurance requires a carefully planned strategy coupled with an understanding of potential customers' needs. Whether you are an independent or a captive agent, these tips will help you grow a profitable, enjoyable insurance business.

Partnering

Partnering with the right insurance carrier is essential. Consult an insurance rating service, such as Standard and Poor's or A.M. Best, to make sure that your insurance carrier is financially stable. Find out what types of auto insurance policies your company offers, and what types of customers comprise the carrier's target market. Learn about the advertising and marketing strategies the company uses to raise brand awareness. Your state's insurance department will give you information about the company's claims practices, complaint ratios, and average premiums. Some insurance departments publish this information on their websites; others require you to visit their offices to obtain this data.

Marketing

Selling auto insurance requires getting your name in front of prospective customers. In past decades, cold-calling was a viable approach; today, however, such direct methods are ill-received. Build a name within your community by participating in volunteer and fund-raising functions. Use local print, radio, and television media to reach potential customers. Take advantage of the power of the Internet; building an online presence lets drivers find out more about you and your services before they contact you. Marketing car insurance is less about catchphrases and more about building trust with your clients. Provide complete, honest information about the insurance products you offer, and you will attract a much larger client base.

Adding Value

Drivers know that there are hundreds of agents, and dozens of direct writers, that can sell them a car insurance policy. Stand out from the crowd by taking the time to fully explain the benefits of the coverage you offer. Help your clients obtain the right amount of coverage for the lowest premium possible, even if it means receiving a smaller commission. Tell your customers about all discounts offered by your company, and how to qualify for these savings. Take the time to find out about each customer's individual needs. How many cars does he own? Is she still making payments on the vehicles? Does he have health insurance to cover his medical expenses if an accident occurs? These questions, along with many others, will help you design an auto insurance package that provides the proper coverages.

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How to Sell Car Insurance