by 
The Curious Bag
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Email is a popular way to communicate. Newsletters are an effective vehicle to let people know what is going on in the world, with your company and more. Put them together to derive many benefits.
The Facts
People send millions of emails every day. Newsletters contain a lot of need-to-know information. Email newsletters sent to these millions of people are an effective way to use the Internet as a marketing medium.
Function
Email newsletters convey necessary information, creating exposure to someone or something, such as a company or product, and creates Web traffic to a particular site associated with the email.
Significance
Email newsletters can drive sales of a product and gather analytic information for specific targeting of an audience.
Considerations
Because these email newsletters are bulk mailed, many of them may wind up in the spam folder or not read for some other reason. These emails must grab the audience's attention, so professional authoring should be considered.
Warnings
When sending out email newsletters in bulk email blasts, make sure that you have the proper disclosures at the bottom. According to the Can SPAM Act of 2003, all emails must contain this disclaimer along with an unsubscribe link.
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