Is the brand "TAG" some division of "AXE" or some newer company that stole Axe's marketing strategy, I would thing that there would be some lawsuits.
by 
Romiex69x
ANSWERS: 1
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No, Tag and Axe are owned by separate, competing companies. Axe is owned by Unilever, while Tag is owned by Gilette. Although Tag, the latecomer, does use a similar marketing strategy to Axe, they're in no danger of any lawsuit. Their campaign has nothing that infringes on anything proprietary to Axe. Similar marketing campaigns for similar products have been around as long as marketing has been around, and for good reason -- they market to the same demographic. If you're interested in a good article about this particular product market, read http://www.washingtonpost.com/wp-dyn/content/article/2005/04/24/AR2005042401439_pf.html
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