ANSWERS: 2
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to a die-hard collector, it won't matter about the movie and they're the ones who'd pay more. But for your rich kid with a casual interest, i'd say while the publicity for the movie is in everyone's faces. If the movie sucks,then they might lose interest so just before release.
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I'd list it on ebay, with a well-researched reserve price, on the weekend of the movie's release.
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