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by Answerbag Staff on December 18th, 2006

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How does Demand Media define a new-media company?

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  • by Answerbag Staff on December 18th, 2006

    Answerbag Staff

    A new-media company provides tools and technologies that allow for cost effective publishing and efficient distribution of content. Beginning in 1995, there was an emergence of new-media companies that went beyond traditional media companies by publishing their content in real time and having the flexibility to change it on the fly. MySpace led the next evolution by empowering users to publish their content in a mass way. Demand Media is continuing to expand on this content revolution by coupling user generated content with professional content and allow them to speak to enthusiasts in a given vertical. As such, their content is not only pushed to a broad audience, but a targeted and relevant group. As part of this strategy, they are also getting paid for their publishing efforts.

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a Demand Media company