Cost reduction is the buzz word in enterprises today. However, our marketing team spends a lot of money digging for business contact information. Is there any way to reduce the time and money spent in such activities?
by 
nick2008
ANSWERS: 2
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You may be jerking around doing what others have already done-don't reinvent the horseshoe. Find the info that someone has to sell. Buy it and move fast. How do you get the money to buy it? Fire the diggers! Is your business comprised of a bunch of gophers?
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One of the most efficent ways to identify prospects for your business contacts is to speak to companies who provide lists of target markets. The list you recieve will only be as good as the characterisicts you identify as required to be a genuine prosepect. Write down exactly what you are looking for, and let someone else to the work.
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