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by Sabatier on January 11th, 2007

Sabatier

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Snickers candy bar - Where did the name "Snickers" come from?

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  • by Captain Birdseye on January 12th, 2007

    Captain Birdseye

    In the UK when I was a kid, it was called a Marathon, but changed it's name to Snickers for some reason in the late 1980s. So it's a Marathon, always has been and always will be, and if you ask for a Marathon, most shop assistants know what you mean. I know i haven't answered the question, I just felt the need for a rant. The end.

    Comments

    • LOL thats ok I welcome all answers here :)

      Sabatier

      by Sabatier on January 12th, 2007

    • yes my dad remembers it being called a marathon LOL i wander why they changed the name though

      staffie

      by staffie on January 12th, 2007

    • Lets clear this up: In 1930, the Mars family introduced its second brand, Snickers, named after one of their favorite horses. They were first sold for a nickel.

      In the United Kingdom and Ireland, Snickers bars were originally sold under the name "Marathon". In 1990, Mars standardized many of its global brand names, and the name was changed to Snickers.

      M&M Mars used an aggressive advertisement campaign with memorable portrayals of irate foreign visitors attempting to order "Snickers" from confused shopkeepers. For eighteen months thereafter, both names were retained on the wrapper first with "Marathon" in larger letters, then with "Snickers" in larger letters. This caused a certain amount of derision, as the unfamiliar "Snickers" was, to British ears, meaningless, and sounded very much like "knickers"[citation needed].

      The change of name attained some prominence in British popular culture. As of 2006, it still occasionally appears as the subject or punchline of comedy routines.

      The 2004 launch of the distinct Snickers Marathon energy bar caused some confusion

      Sabatier

      by Sabatier on January 12th, 2007

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