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by littlelion on October 14th, 2009
Depends on a few things. First if this is a network run station there commercial time is first divided into national, regional and local ads. And then divided by legnth, then by quantity and cost of spots paid for. So if you are a local advertiser that has a 30 sec commercial that is paying the lowest price point with no contract as to time it plays your ad might run once 8am to 8 pm and 4 times 8 pm to 8 am. With most of those being in the early am time period. Never first or last in the break. While if you have a 60 sec spot and have paid for prime time viewing your ad might run at 7am-9am, 11am -1pm, 5pm-7pm, 8pm-9pm and agian just before or after the news in the highest slot just after the National and regional ones. The sales contract for the ad campaign is always the determining factor. Do not be fooled by just a great price per spot pitch. Find out exactly what you are paying for. Take it from someone that use to sell Radio and TV spots in a third market.
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