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by Spixxy on September 14th, 2004

Spixxy

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What is the history of Trish McEvoy cosmetics? Is it owned by another company?

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  • by Andy Is Wicked Married to Penal Colony on September 15th, 2004

    Andy Is Wicked Married to Penal Colony

    To your 1st Question:
    Trish McEvoy, Ltd. was created when, as a New York City makeup artist in the mid-seventies, Trish identified a void in the beauty market. Women had all the makeup they needed to look their best, but not the proper tools. Taking matters into her own hands, Trish created professional-quality brushes, making the art of makeup available to every woman.

    Trish's first memories of playing with makeup in her grandmother's perfumery in Berlin would serve as the seeds for yet another successful venture. Trish absorbed the effect that scents and essences have on a person's emotions and sense of self, which inspired her to add fragrance to her collection, reflecting her belief that beauty is not only how you look, but also how you feel.

    Instinct combined with an innate understanding of her clients' needs and desires led Trish to the forefront of innovative product development that emphasized convenience, function and style. Trish's trademark half-face technique took the fear of makeup application away from her clients, as they were able to achieve the same level of beauty at home as they received at the cosmetic counter.

    Based on Trish's no-nonsense philosophy and lifestyle of 'stay simple, stay organized,' the company's growth continues. Simple designs, clean modern shapes and functionality are what gives Trish's creative beauty solutions enduring quality—from skin care, cosmetics and fragrance, to her signature Planner and makeup kits.

    With the launch of New York City's Dr. Ronald Sherman/Trish McEvoy Skincare Center on Fifth Avenue, Trish has pioneered what is now an industry standard—the combination of science and beauty. She has been the recipient of many prestigious awards; including the distinctive Beauty Award by the Cosmetic Executive Women trade organization.

    Today, Trish McEvoy's name is synonymous with the very same principles that are the foundation of her business: real makeup for real women.

    Second Question:

    A bouquet of independently-held (the answer to your second question)cosmetic and skin lines that offer potential acquisition opportunities for Cradle (a division of Fox Paine LLC) include: California-based Lorac Cosmetics, Smashbox Cosmetics and Two Faced Cosmetics; and, in New York, brands such as Paula Dorf, Peter Thomas Roth, Tony & Tina's and Trish McEvoy.

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