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Response from John Wookey, Oracle's Senior Vice President of Application Development:
As the technology changes and evolves, we asked ourselves how we can improve our customers' ability to get the job done. People are increasingly entering the work force never having lived their lives without the Internet, he noted. That means they expect collaboration tools, instant messaging, search and other Net-related technologies to be an integral part of their tools in the workplace.
We can keep the user's information in context all the time. People will be able to share the information with their customers, even if those clients do not own any Oracle applications. A sales representative, for example, could e-mail a quote to a customer, who would then call it up and view it through the same user interface. The customer could then click on a collaboration tab and engage in an instant-messaging conversation with the sales representative.
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