The conference is a "meeting of the minds" for anyone involved in the evolution of the Internet. If you care about trends on the Internet and where it could be headed in the next 5-10 years, you can hear what a lot of the people who will be directing that future think about it. If you don't care about the Internet, don't bother. ;)

1.Making money in a fun way. (Look at the sponsered links.)
2.You don't need to care, but some people like answering questions. And some like to read the sometimes funny, sometimes educational Q&A's.
It's better than watching TV....(although I do both now)