I believe it's because your website (and your business) will get more attention and hits because of Search Engine Optimization. In a world where competition is stiff and there are millions and maybe billions of websites, getting the top results for your page can really make a difference.

Search Engine Optimization aims to increase the number of visitors to a website from unpaid, “organic” search engine listings by improving rankings. Knowing and understanding the exact algorithms employed by a search engine would offer an unassailable advantage for the search engine marketer. However, search engine will never disclose their proprietary inner workings – in part for that very reason. Furthermore, a search engine is actually the synthesis of thousands of complex interconnected algorithms. Arguably, even an individual computer scientist at Google could not know and understand everything that contributes to a search results page. And certainly, deducing the exact algorithms is impossible. There are simply too many variables involved. Nevertheless, search engine marketers are aware of several ranking factors – some with affirmation by representatives of search engine companies themselves. There are positive factors that are generally known to improve a web site’s rankings. Likewise, there are negative factors that may hurt a web site’s rankings. INRI Web Solutions is a professional web development company in Hyderabad, India. We offer website design, custom webpage design, e-commerce and portal development in India. INRI Web Solutions, an SEO services company in India, offers comprehensive search engine optimization solutions at most competitive and very low prices. We design and implement effective web promotion models for websites, in order to achieve top search engine rankings. For any queries and SEO quote, please visit http://www.inriwebsolutions.com

it is important because most businesses nowadays have their own website and they want to be on top of their competition in any way possible

Today's Internet is crowed with websites. You may be well aware of that. Moreover, people who use the search engines, view only the top ten search results. Without SEO there is no chance of getting to the top of the search engine results. Without SEO, your website will disappear in the crowd.