ANSWERS: 1
  • It is a quote from Shakespeare's "Romeo and Juliet". It means that it is not the name that a thing is called that makes it good, but what the thing is. In context, Juliet's name is that of the hated enemy, but she herself is nonetheless sweet. On the other hand, you cannot make something good by giving it a smart label. Cheap tat is still cheap tat even if you label it "exclusive" or "luxury".

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