ANSWERS: 1
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Commercials are geared to the anticipated viewing audience of the show. You'll notice more toy commercials during cartoons, more Viagra and beer commercials during football/b-ball, etc., more feminine products and diaper commercials during soap operas, more stockbroker/money investment type commercials during CNN shows. I used to work for a marketing company and one of our jobs was to book commercials during certain time slots for our clients.
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