by anonymous on August 9th, 2006

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Why can't Wal-Mart sell Nike products?

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Answers. 4 helpful answers below.

by donniegirl on August 9th, 2006
Because they only carry cheap and inexpensively made products to cater to the less wealthy crowd. Nike wouldn't be a good alternative to their knockoff items that they usually carry because, yes, people would buy it, but even more people wouldn't buy it because it it considered closer to luxury than thier usual brands. Plus, people who buy products at Wal-Mart(not to stereo-type, I shop there too), are looking for "cheap" items and "good deals". Not for name brand apparel. Most other stores do carry cheaper items and Nike and Adidas brands also, such as ShopKo. I can see why you are pondering this.
Hope this will help.
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- Indeed.
  
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  by Cant hold me Down on August 9th, 2006
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by Hank_M on April 25th, 2011
Wal Mart doesn't sell a lot of name brand apparel for a lot of reasons. I wouldn't be surprised if Nike didn't want its products sold in their stores, not to mention Wal Mart probably wouldn't want to pay what Nike wants for their products
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by Anonymous on June 22nd, 2009
According to Nike, it does not sell its products in Wal-Mart and has long argued that its brand would be devalued if sold in discount chains.
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- Nike is not the only product that carries this sentiment. The same could be said for hair products, clothing lines, jewelery, etc. Part of the whole marketing process is understanding where you want your position to be within the minds of the consumers and choosing channels that run parallel to those thoughts. Nike is looking for intense athletic, high quality footwear. Walmart's image of everyday low prices does not fit with this image.
  
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  by Rhia baby on April 25th, 2011
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by Anonymous on August 9th, 2006
They cost too much for walmart. there would be no....low price...always, for sale to the public. the name of the game is to buy low and sell high....profit.
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