Being shiny, exotic, durable, stable, rare and difficult to obtain are precisely the reasons why gold was chosen to represent wealth, wealth being a measure of social value. If you were going to use something to represent your accumulated social value (that being what you possess, create, perform, etc.), you would not choose something that was easy to find, make, dispose, destroy, etc., nor easily mutable into something with those traits. It also has to be relatively easy to verify and harder to counterfeit. It's the practical "permanence" that makes it so valuable. But silver, copper and bronze also shared to a lesser extent similar qualities that establishes their value, as have various gems.
Of course, that is in the context of the ancient world. In the modern world, there are other things that exhibit those desirable qualities (e.g., corporations (in form of bonds/stock), governments (bonds/treasuries), and it wasn't that long ago that an Intel CPU was worth more than its weight in gold), but they come and go, which is why gold's value fluctuates so dramatically as we shift our focus to other valuable things that we can possess. But if it's not gold, how else can you store the wealth you have accumulated, if you are uncertain of what that something else is? The value of gold generally represents the index of uncertainty of everything else that we can store our wealth in. As we become more (temporarily) certain of other things, gold loses its value. People lose a lot of wealth storing it with gold.
Yes, food is more valuable to a starving man; shelter is more valuable to the homeless; friends are valuable to the lonely; recognition is more valuable to the insecure; accomplishments are more valuable to those in need of nothing else; and you can choose to invest and measure your wealth in these terms. But you can't exchange any of these with someone who does not share your sense of value (it may not even be exchangeable), and since we are all unique, it's very difficult to agree on what is valuable.
So, if you need a way to conveniently store away your wealth by exchanging it with something that you believe cannot become worthless, can you think of something else that can withstand the uncertainties of your entire lifetime and perhaps even your descendants? Short of a giant meteor of gold (softly) landing on earth to fulfill everyone's desire to possess it, it will likely be the shelter of last resort for many people for their wealth.
And if that's too philosophical, transactions and capital gains from buying/selling gold are not taxed and very difficult to track. :) People have been trying to find ways to hide their wealth from others since the dawn of time, and people have been trying to take it by force or decree just as long.
Comments
WHAT A WONDERFUL ANSWER!
by Answers101 on July 26th, 2006