Why did the Edsel fail?
by 
Egao No Genki
ANSWERS: 3
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My dad always said they were poorly made. Of course he retired from the Chevrolet plant.
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Bad Marketing! First, there was it's name: The Edsel -- named for one of Henry Ford's sons, and the name had even less sex-appeal than he did. Second, there was it's imfamous grill: it was described as "an Oldsmobile sucking on a lemon!"
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There is no single reason why the Edsel failed, and failed so spectacularly. Popular culture often faults the car’s styling. Consumer Reports cited poor workmanship. Marketing experts hold the Edsel up as a supreme example of corporate America’s failure to understand the nature of the American consumer. Business analysts cite the weak internal support for the product inside Ford’s executive offices. According to author and Edsel scholar Jan Deutsch, the Edsel was "the wrong car at the wrong time." The Edsel is most famous for being a marketing disaster. Indeed, the name Edsel came to be synonymous with commercial failure, and similar ill-fated products have often been colloquially referred to as Edsels. Since it was such a debacle, it provided a case study for marketers on how not to market a product. The main reason the Edsel's failure is so famous was that it flopped despite Ford’s investment of $400,000,000 in its development. http://en.wikipedia.org/wiki/Edsel
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