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by MG1942 Has a Life Penguin on January 28th, 2008
No. The first thing I think is, "Wow, he/she must be hurtin' for work...."
by DeniseMM on February 4th, 2008
It depends on if I like the person who's endorsing or not. Last year when Jessica Simpson was endorsing hair extensions on HSN I wasn't impressed because I think she's mostly a dumb blond and not very impressive.
The problem with a question like this is that people will always say, "No, I'm not impressed- but then by their actions they'll do something else. Consumer buying behavior is like that. What people say and do are two very different things.
by Talimze on January 28th, 2008
I guess it depends on who that person is....I'd like to say no, but I wouldn't want to be a liar.
by Im Alec has abandoned this account on January 28th, 2008
Not unless they are famous in the field the product is used. A famous climber endorsing ropes I might pay attention to, or a famous driver endorsing cars. But the routine celeb endorsement puts me off, because I know the price will be higher in order to pay the celeb.
by Doggie S on January 28th, 2008
No. I don't have sheep mentality.
by Merfish on April 20th, 2010
No, not at all.
I especially am not impressed if the person is an actor. An actors job is to convince people of the role they are playing. How are we to tell if they are sincere about a product or just acting?
by Prime wants the old AB back on January 28th, 2008
Not at all; even less than that if they endorse a political candidate.
by FaerieWhings on January 28th, 2008
Not at all. The quality of the product for the price is what influences me. I am a cheapskate.
by Spicy Hot on August 24th, 2010
No, I wonder how much they are getting paid.
by canbfrisky on April 21st, 2010
Yeah, to a degree When Alex Tribek recently began endorsing Colonial Penn insurance I thought 'good move ' for the advertisers ALLOT of people trust him.
by substance D on April 15th, 2010
if its good enough for them it has to be good enough for me
by breakstress on March 13th, 2010
Maybe Subconsciously?
by shammers still slogging along on June 3rd, 2009
Not one little bit.
by kimy08 on June 3rd, 2009
Yes, somehow because it made me feel that this person is reliable.
by surjitsingh on May 26th, 2009
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by Son of Cleaver on May 24th, 2009
No. This is probably because I am not at all impressed with most celebrities.
by Hermione1023 on February 13th, 2009
Uh...yeah. When people go to the store, if they associate certain products with a famous person, say you're coke and you advertised with Johnny depp. Every person who comes into the supermarket and remembers that Johnny Depp advertised Coke, they are ten percent more likely to buy that product even if they came into the grocery store with a list. Than ten percent of extra population that likes that star makes a lot of difference when you're like that.
by adamjohnson on February 11th, 2009
i dont think so, it may make me want it more than a rival product if i already wanted that product but i dont think i would ever go out and buy something just because a celebrity had endorsed it
by LEO on February 2nd, 2009
Evertime! because of familiarity, recognition.
by alderson on January 25th, 2009
doesnt influence me but makes me remember what they were advertising, so in a way it works in the long term
by Yhtomitzlots on January 24th, 2009
No, the first thing I want to know is if they actually used it!
by dbrooks91 on January 24th, 2009
No it does not. Just makes me think they had to pay so much to get their message across, and most people don't even pay attention.
by hickorynut on November 24th, 2008
no, by the time the company pays for the endorsement, the product is too high, compared to another brand of equal quality.
by buttman on November 2nd, 2008
No, it never did.
by bagish on November 2nd, 2008
Yah sure if person have positive image then.
by arekbrzyszcz on October 19th, 2008
Study in switz showed no. A product advertisement usually has to be related to the intended target market. This was the study: A clasroom was shown two advertisements for the same product, by two diffrent brand names ( product was some school supply). With a celebrity, people could not relate. The other ad showed a student using the product to do his homework.....And ta Duh People preffered the student ad better...
by Anonymous on October 1st, 2008
No. You'd have to be insane or happily stupid to believe what they have to say
by scar on August 28th, 2008
Yes being a business woman and knowing about marketing and advertising endorsments are very essential. If it was not worth it and nobody liked it then the company and the famous perosn wouldn't waste there time or money. it is a win win situation. Depending on what the proudct is and where it is sold makes a big differencef for me. For example when Oprah mentions product on her show I take her word for it because she is a very respectable and reputable woman and I know that she wouldn't endorse something she does not like or think is fantastic.
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by the VP wears a Wicked COAT on August 26th, 2008
No, spokespeople have no influence on my decision as to whether or not to purchase a product.
by Doggie S on August 26th, 2008
No.
In fact, I might even not patronize the product that they are endorsing. I believe the cost of paying huge talent fees to celebrities is passed on to consumers.
by iyazam.com on August 26th, 2008
No. Evryone knows that this "famous" person is not using it. We buy and use products if we think they are good and not because someone is posing with it on TV.
by ProfitBuilder on August 5th, 2008
Frankly, in marketing "Product is King."
The only value added by a celebrity spokesperson is when either the product does not demonstrate well in its marketing capacity or when it is "apples to apples" with its fellow competitors.
by concerned on August 2nd, 2008
I am not sure, but try to see if plattoes.com website helps you in any way
by Ender is back.. And slightly confused. on June 9th, 2008
It really depends on the product they're trying to sell. If Roger Federer says "Buy Wilson Tennis Racquets, because they're the best" and then he plays the US Open with one, then the racquets are probably pretty high quality. However, if he was endorsing something like skin cream or whatever, I'd probably be less likely to buy it.
by infoemercial on June 9th, 2008
Sure! Ed McMahon is so convincing...I would rather drown in my regular bath tub; sink the losers!
by mansi on April 22nd, 2008
NO,not atall!!rather it makes them subject to b d center of joke specially wen millioniare celebs endorse D-grade products.
by jdbrodzi on April 11th, 2008
Sometimes. There is a greater influence if that person endorsing is not endorsing everything. For example, Tiger Woods, the man is endorsing several things. To me an endorsemnt should be made for the one product you cannot live without.
by stellar1 on March 5th, 2008
I feel it does do some good; who can forget Michal Jordan ads, im not saying thats all you need you also need a good product.
by Paul on February 3rd, 2008
They do it because it works. I think there is less infulence now than in the past though.
by killdrphil - reasonable for a madman on January 31st, 2008
It depends on who is doing the endorsing, what the product is, etc. It depends on the combination. I might buy vodka endorsed by Slash but I probably wouldn't buy a car endorsed by Danny Devito (because, well, I wouldn't even remember him endorsing it, for one thing).
by chocolate monster has left the building on January 30th, 2008
Not one bit Zack :)
by Kal-El on January 29th, 2008
Nope. If I like it, I'll buy it, if I dont, I wont.
by Little Bo Peep on January 28th, 2008
Yes.
If they are using the money I pay them for their product to pay some wanker to advertise it for them I try real hard to do with out the product. Paris Hilton for instance.
Naw I wouldn't buy whatever she was selling.
by MelindaWarren on January 28th, 2008
Nope never. If I want it I'll get it if I don't I won't simple as that!
by Arisztid on January 28th, 2008
Not in the least.
by Zebulon on January 28th, 2008
Nope, and I've never understood the need for this. Especially commercials lately. They'll give you all the reasons the product is cool and tell you you should buy it and then, at the end of the commercial whoever it is says, "I'm kwehi kwefish and I'm a basketball player." Who cares?
by Smart2 is back! Did you miss me? on January 28th, 2008
I'm not likely to run out and buy a product simply because a celeb endorses it. It might make me less likely to purchase it depending on who the celeb is.
by no name on January 28th, 2008
No... it used to though. I tried proactive b/c 5 different celebrities with amazing skin all said it was great and it made my skin red and burnt looking.
by DA BEN DAN yanggui zi on January 28th, 2008
Not at all..Michael Jackson with his hair on fire?--didn't work...Dionne Warwick selling products on TV ruined her image for me...I would be hard pressed to think of 1 positive endorsement by a famous person.
by AntigoneRising on January 28th, 2008
Not really. I don't watch many commericials, so I'd probably not even be aware of it. Goddess bless Tivo.
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Comments
DOH! I'm on the points bench with you, Zack! +5 spirit points;)
by MG1942 Has a Life Penguin on January 28th, 2008
Are you not coming to convention?
by Fun on January 28th, 2008
I'm gonna hafta work my dear. I'll talk to you about it. Wanna IM me?
by MG1942 Has a Life Penguin on January 28th, 2008
Which IM do you use? I have gchat and AIM.
by Fun on January 28th, 2008
the gmail thing
by MG1942 Has a Life Penguin on January 28th, 2008
LOL okay I need to add you so email me funsince1982@gmail.com
by Fun on January 28th, 2008
gotcha
by MG1942 Has a Life Penguin on January 28th, 2008
MG I still got some points left for ya.:-)
by Zack on January 28th, 2008
Whoops!Not anymore.
by Zack on January 28th, 2008
lol;)
by MG1942 Has a Life Penguin on January 28th, 2008