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Organizational strategies are the means through which companies accomplish their missions and goals. Successful strategies address four elements of the setting within which the company operates: (1) the company's strengths, (2) its weaknesses, (3) the opportunities in its competitive environment, (4) the threats in its competitive environment. This set of four elements—strengths, weaknesses, opportunities, and threats—when used by a firm to gain competitive advantage, is often referred to as a SWOT analysis. http://business.enotes.com/management-encyclopedia/swot-analysis
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http://en.wikipedia.org/wiki/SWOT_analysis http://www.coursework4you.co.uk/swot.htm
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