ANSWERS: 5
  • The short answer is: no. The goal of website optimization is to increase traffic by letting users find your site using keyword search on search engines. Hey if you have lots of traffic already, congrats!
  • Search engine optimization is the process of improving quality traffic via search engine. Search engine is still necessary because it is important to rank your site in the search engine and make visible to users. SEO may generate return of investment by promoting your site online. You can promote it through the link building strategies done by the seo such as one way link, reciprocal link, pay per click technique, paid inclusion and a lot more.
  • I would say no, not strictly necessary. If you're already getting lots of traffic, make sure you have ways and means for that traffic to send you more traffic, such as a 'recommend this site' feature, or make it possible and easy for your visitors to bookmark your site with as many social bookmarking sites as possible such as StumbeUpon.com, Digg.com, Furl.net etc. Also, make sure you update your site with relevant info on a regular basis and the search engines will eventually find you without any optimization at all. Congrats on having lots of traffic!
  • Why not? What I understand from the answers above is that most people still have a misconception about Search engine Optimization. Most of them think that the ultimate Goal of SEO is to drive more traffic. Though driving more traffic is one of the goals of search engine optimization, there are many other objectives too. There is an SEO strategy called "local Business listing". This local business listing helps in driving more traffic to your website and also to increase your sales. The local business listings can also be done for businesses that don't have a website. Important! You have mentioned that you are getting lots of traffic to your website. However, you haven't mentioned anything about the position of your website in the search engine results. If your website is not in the top 10 search engine results, you should definitely get into SEO before it's too late. Moreover, there are some effective SEO strategies that can build credibility to your website too.
  • That depends on what you want. If you want to increase sales, then yes. Traffic does not necessarily equal sales and can benefit from being better targetted for example.

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