well..since i was in the airline and hospitality biz for years... personal service is the number one issue... we always assigned a particular individual to each customer who flew into our 50 destinations worldwide. with a 24 hour phone number for access to that person... this might not work for yall.. but thats why we were rated best overall for over 30 years 2ndly, everyone loves a theme...our home offices were in hawaii..so regardless of the destination we always lea- ed all our arrivees...in hawaii we used flower leas..everywhere else we used shell leas.. they cost about ten cents each from the phillipines. everyone loves a giveaway...we gave away drawings for trips to other destinations worldwide...you could do vegas..or just a pair of round trips in the usa etc..200 bucks or aweekend at a bed and breakfast near the winner 100 bucks etc making the conference enjoyable is importan t too..nobody like sto go to a travel place..even kansas city etc and not find something fun to do in the afternoons. golf, horses, tours, dinner parties, lots of good cheap food, and lots of variety to drink a well organized hospitality expresses joy, fun, and no stress