ANSWERS: 2
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You need to buy the rights if you want to make money off of most of the artists if you actually want to sell it in stores; yes. Otherwise you will almost definitely get sued by someone.
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No! You would have to buy rights and get legal endorsment from the original license holders. I wanted to make a writing competition about Harry Potter would end some years ago, but could not do it, unless I went through all the rigmarole
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