by senthilnathan on March 26th, 2004

senthilnathan

Question

Help answer this question below.

What is brand management?

  • Like
  • Report

Answers. 1 helpful answer below.

  • by larrymcjon on July 28th, 2006

    larrymcjon

    Brand management is the employment of marketing techniques (i.e. promotion) in order to increase the perceived value of that particular brand. For example, Pepsico manages its "Pepsi" brand by advertising their product to a youth oriented group.

    • Like
    • Report

    1 comment | Post one | Permalink

Want to attach an image to your answer? Click here.

Did this answer your question? If not, then ask a new question or create a poll.

You're reading What is brand management?

Follow us on Facebook!

Related Ads

ANSWERBAG BUZZ

Types of marketing
What is brand management
What is a brand manager
Brandmanagement
Brand management