by 
U..P..
ANSWERS: 22
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Other than letting me know what the product is, not very. I usually go by word of mouth when I want to try something new.
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It depends on how good yur ad is. But if it's a company then it probably won't be very affective even if the commercial is really good or really bad because people are still going to do some research. If it's a product then it still probably doesn't matter...nevR mind. I don't think it's very effective.
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With me some of them actually work oppositely. If I hate their commercial so much and think they creative staff needs to be fired I won't buy the product. I'm very BIG on hating ridiculous commercials.
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I remeber long ago, there was a Legend of Zelda commerical... it was when I was about eight or nine, and I fell in love with it, it was so... heroic, so inspiring to me then... it really convinced me to buy the games. http://youtube.com/watch?v=G8UAI6m2MJ8
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All I have to say is: "Head On! Apply directly to the forehead!" I will never buy that stuff, because their commerical blows.
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They're as affective as the quantity of times they air the commercial and frequency that I don't press the mute button. I don't like some loud mouthed A-hole ever telling me what I need to buy.
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One word, TiVo! I don't watch commercials, and when they are on the radio, I ignore them.
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Not very..I rarely watch tv
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To a degree, YES, but, at the end of the day I sift out all the B.S. and buy the best product at the best value to suit my needs. I'm a big Consumer Reports guy.
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i don't know, i have my Tivo so i fast forward through them
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Very ineffective - I Sky+ everything I want to watch and then skip through the commercials every time. I cannot stand them.
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I think they boost awareness of a name or product. The repeated exposure when you get the the grocery store and look on the shelf can make you choose that product by feeling that you have heard of it or by remembering a claim in the ad. Single ads unless it is a huge offer or very unique are not near as effective as repetitve ones.
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None at all..I buy what I need from where I want and if it's on sale.
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Completely ineffective. They make me want to become an anti-coporate partisan.
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Enough to justify vast expenditures - most likely in the single digit percentages.
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I think they can work. I have bought a product before based on a commercial
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I think they can work. I have bought a product before based on a commercial
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We don't buy a lot of pre-made things to eat and we don't change insurance companies. We don't need viagra substitutes. We don't take cruises or need cheap airfares. We rarely go to fast food places. I'm kind of happy with my shampoo and creme rinse. And we don't buy new cars. Other than those I can't think of much variety in commercials anymore. We just tune out and ignore them. I was wondering where all the ads are for things like Mr. Clean and Kotex, Dawn dish detergent and Playtex bras. Where's the Jolly Green Giant, Texaco, Pillsbury doughboy. We just don't sdee many commercials anymore. I kind of miss the olden days when we saw REAL things in ads, not all these services and medications.
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Being that I hardly watch TV... not very.
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Advertising is one of those things that gives a known rate of return. For every 100 viewers 2% or whatever will buy the product. It has to be worth it otherwise companies wouldn't advertise, would they? Another one is those emails you get about Viagra or herbal products. You think, who would buy that, but again for every 1000 emails there is a certain percentage of people who respond. Or even Adsense, out of every 100 visitors one person will click your Adsense
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Great Question I own a advertising company and here are the facts. Studies prove that in order to maintain the strongest link with your customers it is necessary to keep your name in front of them repeatedly over a long period of time. Furthermore studies prove it takes up to 6 times of seeing/hearing an advertisement before a new customer will visit your business. 77% of business owners report advertising in television and radio with no noticeable results with an average expense of $1,300/mo. According to Newsweek media magazine, 48% of television viewers leave the room when commercials come on. Of the viewers who remain, 82% are ‘inattentive’.
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I'm the type of consumer/person for whom companies market their product/s.
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