I went to buy a bar of soap and found out that in order to buy that kind of soap I had to buy two bars. They come wrapped together. To those who know marketing: Is that a good strategy? Many people may have walked away because they refused to buy two!
by 
Starmaster
ANSWERS: 4
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Yes, it is a good strategy because people become committed to the brands they like particularly for care of their bodies -- soap, toothpaste, deordorant, etc. Further, I'm pretty sure that the soap was discounted in some fashion because groupings of products usually are.
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I agree with OrsoChicago. Marketting two together for less than the price of two separately is good for both consumer and seller. It also means that you won't have to return to the shop to buy more as quickly as you would have if you had only bought one, which is energy efficient as well.
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Some will just give the spare bar to a friend or family member, which could be a form a viral marketing.
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Generally, shops regard there as being a "per item" cost to anything the stock - the cost of putting it on the shelf, and ringing it through the checkout. For relatively low priced items, this can be quite a large proportion of the cost. Therefore for non-perishable items which moat people will, in due course, want more of, it can be better to sell in larger than single quantities. For a relatively low-priced item like everyday soap, the cost of stocking single items might be perhaps 20% higher per bar than the double.
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