by 
Massey
ANSWERS: 3
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Part of the landmark tobacco settlement of 1998, officially known as the Master Settlement Agreement, included youth smoking prevention provisions which, among other things, required that the tobacco companies "develop, reaffirm and regularly communicate the corporate commitment to prevent youth smoking and comply with the tobacco settlement." See this site for more information: http://www.philipmorrisusa.com/en/responsible_marketing/tobacco_settlement_agreement/tobacco_settlement_agreement_more_info.asp
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Its how they have been given permission to get more face time on TV. Tobacco companies would advertise on TV all of the time until a law was passed in the 70's prohibiting that type of advertising. Ever notice that when you see an anti-smoking ad, their name is always mentioned. And the mentioning of their name is always associated with the cigarettes. In a way this pulls on the heart strings of smokers who say, "I will only smoke PM brand cigs because the care about kids!" thus giving them the venue to sell more product. Also, that reminds the average smoker of their addiction. They might be out of cigs and decide not to get any more until tomorrow.. until that anti-smoking ad comes on TV that says, "Phillip Morris cares" and then the next thing they want is a cigarette. They got hit with a lawsuit making them build an anti-smoking campaign however people are likely to do what they want to do anyhow. And Philip-Morris is there in the schools to remind kids that they sell cigarettes. On the forefront they say, "Dont smoke" but subsconsciencely they are saying "If you wanna smoke, we sell them"
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You will enjoy Shards Of Glass.com which satirizes the tobacco industry's attempt to keep from creating new young customers (har) sorry, you would have enjoyed it, I see it's not online anymore...any conspiracy theories, anyone?
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