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by unknown on July 2nd, 2005

unknown

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How much has the use of snail mail gone down since people started using email?

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  • by ggonnigan on August 11th, 2005

    ggonnigan

    The coming of the Internet has actually stimulated the demand for traditional postal services rather than supplanted it. The Internet has spurred an increase in various types of snail mail:

    Package delivery - Companies such as Amazon are shipping out more packages as e-commerce allows them to serve customers in remote locations. Moreover, some 15% to 20% of goods sold online are returned, which adds to the demand for package delivery. Households, too, are shipping more packages than before, in part because web sites like eBay permit more person-to-person transactions.

    Transaction mail - which makes up 40% of the U.S. mail stream - has not declined as a result of e-mail. The reasons include the increase in the number of households in the U.S. as well as an increase in transaction activity among consumers. While payment of bills online is growing, this impact has been offset by the increased volume of transaction mail.

    Marketing-oriented business mail, which accounts for another 40% of the U.S. mail stream, continues to grow despite the proliferation of e-mail. Take America Online, for instance. As the provider of Internet access to some 28 million subscribers around the world, AOL facilitates billions of e-mail exchanges. And yet, the company is also the fastest-growing user of direct mail in the U.S. How did AOL get its 28 million subscribers? In large part, by pooling together direct mail lists and using trusted, reliable snail mail to ship several million CDs containing its free software to potential customers. And each time AOL upgrades its software this deluge of direct mail continues, offering a windfall to the postal service.
    .
    Reference Link:
    http://www.inc.com/articles/2001/04/22466.html

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