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TV ads might be entertaining or informative, but the primary initiative of most is to convince you to spend money on whatever they are selling. There are two types of commercials, however, with a different objective. In her article "The Bribed Soul: Ads, TV, and American Culture," Leslie Savan writes that the average American sees about 100 TV commercials a day. The purpose of all these commercials, as well as all forms of advertising, is to sell products or services. Most television programs are produced by independent production companies that sell their product to the networks. The networks recoup their expenses and make profit by selling airtime to advertisers for spots within these programs. Advertisers have various ways of convincing us to buy products. Some show off the effectiveness of a product or service, some inform us about new products, some make the product look appealing, some connect with us emotionally and some simply make us laugh. A small percentage of TV commercial airtime is also devoted to public service announcements, which typically attempt to raise awareness about issues such as drug abuse, domestic violence and cancer screenings for the benefit of the public at large. Another type of commercial that does not promote a product is the political advertisement. These ads, usually produced by candidates, political parties or political organizations, attempt to persuade us to choose one political candidate over another or to vote for or against an issue up for public election. Leslie Savan: "The Bribed Soul: Ads, TV, and American Culture"Sell, Sell, Sell
How TV Advertising Works
Different Types of Commercials
Public Service Announcements
Political Campaigns
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by Nickman on April 15th, 2011
Phsycology brainwash to sell low quality crap products cause that's all we make anymore.
by blahblah99 on April 15th, 2011
correction: what is the purpose of television commercials on youtube?
by DA BEN DAN yanggui zi on April 15th, 2011
to drive you away from the product they are advertising...seriously...I don't think advertisers know how negative their commercials have become.
by Yturbide on April 15th, 2011
To let people know about new products so we can buy them
by Freedom00 on April 15th, 2011
The purpose of television commercials is to try to sell consumers products and services they do not need.
What is the purpose of television commercials?
by Answerbag Staff on March 9th, 2010
| 1 person likes this
How to find targeted visitor that really want to buy your products except google?
by lia8888 on August 14th, 2011
| 1 person likes this
What way have you found to successfully advertise your e-commerce website?
by Epistaxis on July 30th, 2011
| 1 person likes this
Blocking ads from showing up is kind of boring, right? Do you have any ads to make fun of when you block ads?
by AnonymousGirl on July 11th, 2011
| 1 person likes this
How would you advertise your online business? Any suggestions?
by Epistaxis on September 22nd, 2011
| 1 person likes this
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