What is the meaning of color in graphic design?

Great Answer

Professionally Researched. (What's this?)

Color is an inescapable element of graphic design. Your choice of color affects your audience in ways you may not realize. It is important to know the meaning of color in graphic design, so you can choose the right colors to evoke the desired response in your audience.

Black

A simple and sparse black-and-white design can be the most eye-catching in a sea of confusing colors. Black conveys authority and power, and never goes out of style.

Red

An intense, heavy color, red implies bold confrontation. Use a lot of red when you need to convey action, emotion and force, or use as an accent to convey the importance of your message.

Blue

Blue is an always popular color with many different meanings. Blue can convey meditation and tranquility. Be careful in your use of this color, though, as it can also mean cold and sadness.

Green

Green is a popular color, symbolic of the "green" earth-friendly movement. Green can also mean wealth and good fortune, as well as fertility.

Yellow

Though it is a bright, cheery color, too much yellow can be overwhelming. Yellow has been shown to increase concentration, but more people lose their tempers in rooms painted yellow.

Brown

Brown is the color of nature, of animals and earth. It is a simple, comforting color, the color of wood and leather. Be careful not to bore or tire your audience with too much brown.

Source:

infoplease: Color Psychology - Infoplease.com

Bloomsburg University of Pennsylvania: Colors and Moods

More Questions. Additional questions in this category.

ANSWERBAG BUZZ

Does medi cal cover mole removal

Meaning of color in design

Sea meaning in graphic design

Significance of blue color in graphic design

Answerbag kerilynn engel

Question

What is the meaning of color in graphic design?

Answers. 1 helpful answer below.