by Robogirl_roboguy_robodog_robocat_in_2030 on February 5th, 2010

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How much would a 40" OLED TV cost when it first comes to market? $50k? $100k? $250k? A million?

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by dewshaft on May 29th, 2010
The Sony XEL-1 is available now and sells for a little over $2,000 but it is only 11" diagonal. In 2008 Samsung unveiled the first 40" OLED display but of course a prototype is a long way from a production model. Once substrate manufacturing issues are solved OLED displays may actually be cheaper to make than LCD displays since the actual LEDs can be 'printed' using a silk screen technique or in a process like an ink jet printer. OLED displays still face other issues, such as screen burn in, like CRTs, and limited life time of blue OLEDs. In time these issues will probably be solved however.

As for price, manufactures are aware they can't price themselves out of the market, so the early 40" OLED TV will probably not cost more than double the current price for a similar LCD TV, or whatever the market will bear. I'd still wait for the OLED lifetime issues to be improved, since LCD displays continue to improve and their lifetime is much longer. A current issue with LCD displays (TV or computer monitors) is the backlight. Most use a type of florescent lamp called a Cold Cathode Lamp which do have a limited lifetime. LED backlights are replacing CCLs even now and will likely be the only backlight used in five years time. OLED displays might be commonly available by then, so pricing battles will probably be between LCD and OLED displays.

Good information in this article:
http://en.wikipedia.org/wiki/Oled
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- When will OLEDs be as cheap as LCDs? $2000 for 11" OLED is nuts, I can get a 55" LED TV for that.
  
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  by Robogirl_roboguy_robodog_robocat_in_2030 on May 31st, 2010
- I'm not psychic, I don't know when they will be as cheap as LCDs. I was in Walmart not long ago and saw 'LED' TVs on display. I thought "No way, they can't be OLED" and sure enough they weren't. They were LCD TVs with LED backlights. For the time being I'd get an LCD TV with an LED backlight; longer backlight lifetime, lighter and thinner than CCL backlight, and a good price point.
  
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  by dewshaft on June 1st, 2010
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by wesshaw on February 5th, 2010
When sony's OLED comes out I believe the 40" is speculated to be $46k. If I were you, however, I would wait a year or two until other companies adopt the technology. Once Samsung, Panasonic, Insignia, Sony and many others start selling OLED tvs the prices should drop to around $10k if not less!

W
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- A small 15" OLED costs $3000! I remember when 15" LCDs cost $1500, there was no such thing as a LCD larger than 24" and that one cost $13,000 if I remember correctly! Those were monitors though. Wouldn't it take OLED just as long to drop in price as it did for LCD?
  
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  by Robogirl_roboguy_robodog_robocat_in_2030 on February 6th, 2010
- The processes for manufacturing LCDs and OLEDs are quite different. LCD displays are actually quite complicated to make. In TFT displays there are three transparent transistors for each pixel which must all work perfectly. That's over 6 million in a 1920 x 1080 screen, deposited on a glass substrate which must be perfectly clean. The methods used for making these transistors is similar to that used to make IC chips, which is an expensive and time consuming process. IC chips are much cheaper because they are much smaller, potentially hundreds can be made at a time on one die, versus one at a time for LCDs. OLEDs should be cheaper to mass produce, since the active element can be 'printed' on a simpler substrate.
  
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  by dewshaft on May 29th, 2010
- Again, when will we see OLEDs as cheap or cheaper than LCDs? 20 years?
  
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  by Robogirl_roboguy_robodog_robocat_in_2030 on May 31st, 2010
- I can't put a date on it, but considering there weren't any LCD TVs ten years ago I wouldn't be surprised to see them on the market in five years, and as cheap as LCDs in perhaps ten.
  
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  by dewshaft on June 1st, 2010
- They had LCD monitors 10 years ago and they had plasma TVs for $10,000 or so. I wasn't interested in LCD monitors as they cost way too much, were smaller and worse than my 21" CRT. My first LCD monitor, I got back in 2009 for $400 and she's 32" 720p.
  
  I guess ill upgrade to a 4 color LED TV in 5 years then OLED in 10 years or whenever. :)
  
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  by Robogirl_roboguy_robodog_robocat_in_2030 on June 1st, 2010
- I said "there weren't any LCD TVs ten years ago", TVs, not monitors. LCD monitors were common over fifteen years ago. I saved myself over $300 by choosing a grayscale LCD display over color when I bought my first laptop in 1995.
  
  I wouldn't be too surprised if the four color sets fall out of fashion fairly quick, it's kind of a marketing ploy, but I'll be curious to see.
  
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  by dewshaft on June 1st, 2010
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How much would a 40" OLED TV cost when it first comes to market? $50k? $100k? $250k? A million?

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How much would a 40" OLED TV cost when it first comes to market? $50k? $100k? $250k? A million?

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