ANSWERS: 1
  • Retail design combines suggestions regarding exterior and interior commercial design to create a welcoming retail environment. It involves assessing existing retail stores and performing consultations about new locations. Retail design services can vary depending on the needs of the proprietor and the nature of the retail store.

    Purpose of Retail Design

    Well thought out retail design should help increase sales and make businesses more profitable. Retail design enhances the purchaser's overall interest in buying by considering merchandise display, aisle width, lighting and other details that enhance the purchaser's ability and comfort in examining the merchandise and buying it. It also assists retailers in laying out storage and display of stock.

    How Is Retail Design Done

    Retail designers evaluate existing retail space and consult with retailers to assess their needs and goals. They make suggestions to enhance marketability and solve space problems.

    New Store: Retail Design Benefits

    Retail design services will help an owner evaluate all facets of store outlay as well as site selection so they can design a store that is likely to be inviting and successful. Consulting with a design specialist should eliminate mistakes that may adversely affect sales.

    Existing Store: Retail Design Benefits

    Existing stores often use retail design services to increase profits. Using a service or implementing retail design by tracking sales may help retailers to redesign the interior and to move departments. This may also encourage existing customers to explore different parts of the store and to make impulse buys.

    Current Considerations of Retail Designers

    Some current trends of retail designers are creating an environment that makes it easier for shoppers to accomplish what they need quickly. Ideas include placing circulars in front of stores and putting registers in a convenient location.

    Source:

    The Retail Design & Visual Merchandising Workshop

    Retail Design

    Retail Design Trends: Becoming the `Next Big Thing'

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