by 
The Curious Bag
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Your customer service department is more than a friendly voice on the other end of the phone line. It has a significant role in your marketing efforts that pays big in the long run.
Brand Ambassadors
When you seek to enforce your brand, look no further than your main touch point with your customers---your call center. When your associates fully understand your brand they will fully communicate that to every customer on the line.
Customer Representation
When deciding the marketing direction of your product lines, don't forget to invite customer service to the table. In touch daily with your customers, they offer significant insight related to the needs of your customers.
Customer Keepers
A typical saying in the business world is that 80 percent of your business comes from 20 percent of your customers. Excellent customer service helps keep those 20 percent happy and coming back.
Cross Sellers
Increase product awareness and sales when your customer service representatives verbally offer more products to the call-in customer.
Database Supply
Your marketing efforts are void each time a mailing or email promotion goes to the wrong address. A quality customer service team feeds current customer demographics into your database, helping each campaign return maximum results.
Source:
AllBusiness.com: Ten Tips to Build Customer Loyalty
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