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<h4 class="dechead">On One Hand: Name Brand HDMI Cables
Purchasing a name brand HDMI cable may provide better craftsmanship and materials over cheaper cables found in a retail store. For instance, better terminals will ensure improved connectivity. An HDMI cable that employs hardier materials can withstand more wear and tear.
On the Other: Off-Brand Cables
Cheaper cables don't necessarily have to be of "cheaper" quality. As opposed to analog cables like component or RCA, the materials used to build HDMI cables have no direct effect on picture quality. Excellent quality HDMI cables can also be found at various online retailers on-the-cheap.
Bottom Line
Considering the cost, brand-name HDMI cables are simply not worth the fancy packaging. Also, HDMI cables found at brick-and-mortar retailers, name brand or otherwise, are generally an expensive purchase. Quality HDMI cables are available online for a fraction of the cost.
Source:
Popular Mechanics: Brand Name HDMI Cables---Are They Worth It?
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