ANSWERS: 1
  • Selection of a domain name is a required step on the road to having your own website, but its benefits generally far outweigh whatever hassles you might encounter in the course of deciding on and registering one.

    Control

    Registering a domain name formalizes your control over the subject and content of your website.

    Identity

    Your domain name will give Internet users some insight into the content, attitude and aesthetic of your website at a glance.

    Resonance

    You can tailor your domain name to attract a certain type of desired visitor by relating to her lifestyle, sense of humor, preferred slang, or other shared element of her personality.

    Searchability

    A domain name which plainly states the purpose or content of your website can help draw more visitors searching the Internet specifically for that topic.

    Stability

    Your business or interest can expand, adapt or relocate, but your domain name will remain a reliable, familiar and easy-to-find way to connect with your customers or audience.

    Source:

    Marketingcues.com

    More Information:

    GoDaddy.com

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