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A ribbon-cutting ceremony denotes the opening of a business. It can also be performed for a reopening, such as after renovation or a change in management.
Preparation
Preparing for a ribbon-cutting ceremony involves sending out invitations and taking out advertising, ensuring the inside of the business is organized and arranging for beverages and possibly entertainment to be present for the guests to enjoy after the ribbon is cut.
Activities
At the ribbon-cutting ceremony, the business owner or a recognizable community figure cuts a large ribbon hung in front of the establishment.
Significance
The ribbon acts as a barrier to the front door, so cutting it signifies that the public can now enter.
Intentions
The ceremony acts as a marketing event and is intended to draw customers.
Considerations
Some businesses incorporate incentives into the ribbon-cutting ceremony, such as a drawing for a prize. This encourages further interest from potential customers.
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