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Verizon Wireless was founded through a joint venture, announced on September 21, 1999, between Bell Atlantic and London's Vodafone AirTouch Plc. The Verizon brand was officially launched on April 3, 2000, with operations starting on April 4, 2000. Verizon Communications Inc. was created on June 30, 2000, when Bell Atlantic Corp. and GTE Corp. merged.
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