Avon claims that the Anew Clinical Professional Stretch Mark Smoother stimulates collagen to improve the look of stretch marks. Research into claims like this has focused solely on the early stages of the marks, when they are red or purple rather than white or silver. Some treatments, such as glycolic acid, can increase collagen production and help stretch marks to become shallower.

On the Other: Stretch Mark Research

Even with medical treatments, such as laser resurfacing, stretch marks don't vanish completely. In the best cases, the appearance of the marks can be reduced by about 30 percent. Creams and lotions are less effective than lasers, but may still help to some extent. Be aware that not all advertising claims are accurate: Not every treatment has the potential to fade stretchmarks.

Bottom Line

While there are some treatments, ranging from creams to laser treatments, that will help reduce the appearance of stretch marks, there is no cure for them. As with any scar, the marks are permanent. "Stretch marks usually fade and become less noticeable over time and don't require any specific self-care or home therapy," according to the Mayo Clinic. The only way to know if Anew Clinical Professional Stretch Mark Smoother will help you, though, is to try.

Source:

WebMD: Stretch Marks Getting Under Your Skin?

Avon.com: Anew Clinical Stretchmark Smoother

Mayo Clinic: Stretch Marks: Lifestyle and Home Remedies