ANSWERS: 1
  • <h4 class="dechead">On One Hand: History and achievements

    Maytag has been producing washing machines since the 1890s. The company is a lead innovator in washing machine technology, including creating stackable washers and dryers. Until the mid-1990s, the American-based company dominated the washing machine industry, and its successful marketing campaign made the company a favorite among consumers.

    On the Other: Struggles and complaints

    In the 1990s and 2000s, the company began to struggle financially and started cutting costs. The quality of the product began to suffer, and in the age of the Internet, customer complaints soared. The Neptune brand had a class-action lawsuit filed against it. The Atlantis models had mold and mildew growing in the machines, and the Legacy models were noisy. Customers turned away from Maytag products, and word spread that they were not as reliable as the washers that people remembered their parents having.

    Bottom Line

    Since its acquisition by the Whirlpool brand, Maytag has made a committed effort to get back to doing what it did best, producing high-quality products. With the Whirlpool/Maytag company owning about 50 percent of the washer marketplace, it could be time to give Maytag washers a chance to prove themselves again.

    Source:

    CNN Money: Stuck in a Spin Cycle

    Consumer Affairs: Maytag Washers and Dryers

    More Information:

    CNN Money: Justice Dept. Agrees Whirlpool Can Buy Maytag

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