ANSWERS: 1
  • Many people see Constant Contact commercials or Internet ads and become curious about the company's products and services. Constant Contact is an email marketing solution that allows small businesses to stay in contact with their clients via professionally designed advertisements.

    Company Background

    Headquartered in Waltham, Massachusetts, Constant Contact was launched in 1998. As of 2009, it has served 300,000 clients.

    Services

    Constant Contact specializes in email marketing, online surveys and event notifications for small businesses and associations. Emails are customized to suit the customer and they can be tailored specifically for an event, sale or news update.

    No-Spam Policy

    Due to the company's partnerships with Internet service providers and its no-spam policy, the company claims that it maintains a low rate of return on email due to incorrect or inaccurate email addresses, and that it is effective in preventing marketing messages from landing in junk email folders. Customers that have composed email lists using spam-type tactics and who are reported by email recipients as having done so can have their account at Constant Contact suspended or terminated.

    Reviews

    Reviews of Constant Contact have been positive, with customers reporting that the company offers useful features at an affordable price to small business. Some reviews note that analytical tools provided by Constant Connect are helpful in assessing customer interest and maintaining contact with their clients. However, according to reviews on techknowsys.com, some businesses say the company's spam policy is too strict---according to the spam policy, client accounts are suspended if Constant Contact receives one spam report out of 1,000 emails that a client sends, although the company does offer an appeal process.

    Competitors

    Other email marketing companies include Vertical Response, iContact, StreamSend and GetResponse.

    Source:

    Constant Contact

    Email Marketing Reviews

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