by 
The Curious Bag
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Radio advertising can be affordable or expensive, and there is no set price. How much you spend depends on several factors including the station, time of day and the length of the radio spot.
The Radio Station
Larger, more popular, radio stations may have higher rates than smaller stations. FM may also be more expensive than AM stations.
Time of Day
Radio has peak times of day when they are most likely to reach the most listeners. For most stations, the AM and PM rush hours are the most expensive.
Length of the Spot
The longer the spot, the higher the rate. A 10-second spot is significantly less expensive than a 30-second spot.
Frequency of Airplay
The more often an ad plays, the more it costs. Some stations may offer a per-spot discount for higher frequency.
Length of Airplay
You can run ads for a day, a week or several months at a time. Some stations may offer per-spot discounts for long-running ads.
Type of Ad
There is more to advertising than the traditional radio spot. Budget-conscious advertisers can also host a remote broadcast or provide goods and services in exchange for on-air mention.
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