Many professionals consider customer service the most important aspect of any company. To provide excellent customer service, a business must have employees at every level who go out of their way to answer customers' questions and solve their problems.

Features

According to the Better Business Bureau, "customer acquisition is an investment, but profitability is built on customer retention." In order to retain customers, businesses focus on providing excellent customer service to keep customers happy.

Strategies

To provide excellent customer service, companies must make sure representatives are easily accessible for customers to speak to when they have problems or questions. These representatives must have the ability to either solve the problem or answer the question, or direct the customer to someone who can.

Benefits

Great businesses focus on providing excellent customer service because it is the best way to keep customers coming back. This leads to more business and bigger profits.

Expert Insight

The Better Business Bureau Code of Business Practices outlines that businesses should build trust, advertise honestly, tell the truth, be transparent, honor promises, be responsive, safeguard privacy and embody integrity as part of providing excellent customer service.

Always Right

Remember this famous phrase: "The customer is always right." This phrase is credited to Harry Gordon Selfridge Sr., an American businessman who founded a British department store called Selfridges before losing his fortune during the Great Depression.

Source:

Better Business Bureau

Code of Business Practices

Resource:

Better Business Bureau