by 
The Curious Bag
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B2B (business-to-business) and B2C (business-to-customer) are two types of marketing. They have many differences that distinguish one from the other.
Definition
B2B is marketing goods and services between companies. B2C is marketing goods and services between companies and private individuals or consumers.
Relationship Vs. Product
In B2B, the main focus is to forge a strong relationship between companies for repeat business. In B2C, the company markets products to consumers, without necessarily pursuing a relationship.
Market Size
B2B marketing involves a smaller market than B2C because it concerns the connection between businesses. B2C has a much wider market because its focus is on selling goods and services to the public.
Brand Identity
With B2B, a company brand can get your company considered but does not guarantee a sale. With B2C, a strong brand encourages the consumer to buy and remain loyal to your products or services.
Buying Decision
In B2B, companies make rational buying decisions based on the business value of the company doing the marketing. In B2C, customers base their buying decisions on company status, desire or price of the goods or services.
Source:
Vista Consulting: Marketing for B2B vs. B2C -- Similar but Different
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