ANSWERS: 1
  • Online ads are a great way to promote your products and can target specific audiences. Depending on the type of advertisement you choose online advertising can range from inexpensive to exorbitant.

    Significance of Online Ads

    Whether it is to boost sales, make consumers aware of your product and ideas, or to advertise your sales promotions, online ads are a great way for getting you message across to people all over the world.

    Ways To Purchase Online Ad Space

    The common ways to purchase ads, including Flat Rate, CPC, CPA, and CPM. Flat rate mean you pay for an amount of time for your ad to run, whether it be 1 day or 30 days or more.

    CPC, CPA and CPM

    CPC stands for cost per click and you pay whenever someone clicks on your ad. CPA is cost per action, meaning you pay whenever someone purchases or completes a transaction. CPM is cost per mille which means you pay per 1000 views of your ad.

    Costs of Advertising

    Flat rate can vary because it depends on how long you want to purchase. It can cost between a few dollars to thousands of dollars. CPC can be paid at a flat rate fee or a bid fee. Bids are determined by how much someone wants to pay per keyword. Depending on the popularity of the keyword, prices can vary.

    Types of Ads To Use

    Pop-up ads are ads that come up while people browse a webpage in their own separate window, while floating ads come up as you view a site and last several seconds. Banner ads are placed throughout a site and display pertinent information about your content. Contextual ads are highlighted and placed within the body of text, taking you to another site when clicked.

    Source:

    Information on online advertising

    Types of online ads

    Reasons for advertising online

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