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Most Internet advertising is conducted through a pay-per-click (PPC) model, where advertisers pay based on how many consumers click on their ads. According to Hochman Consultants, the average PPC rate is $0.32 per click.
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There is free classified advertising with searchable titles and text at http://www.localglobalads.com and there is also a "SHARE" button that lets you link your ad to Facebook, Digg, Stumble and over 150 social sites to make your ad go viral.
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